×
262
Fashion Jobs
CROCS
Associate Demand Planner
Permanent ·
CROCS
HR Manager
Permanent ·
BRIDGING TALENTS
Quality Control Manager ii Retail Fashion Brand ii Jaipur / Bangalore
Permanent · Bengaluru
ALLEGIS GROUP
Opening For Sales Manager - Chennai & Kolkata
Permanent · Chennai
IDFC FIRST BANK
Opening For Area Sales Manager - Corporate Salary Mumbai
Permanent · Mumbai
TAKSHAKA INTERIORS
Req. Production Manager/Executive -Wood Furniture
Permanent · Gurugram
TATA AUTOCOMP
Opening For Production Head at Chinchwad Plant
Permanent · Pune
SKYNET OUTSOURCING SERVICES
Production Manager Api Industries-Bharuch,Ankelshwar Location
Permanent · Bharuch
THE BANYAN HR CONSULTS
Regional Sales Manager For Women's Wear Garments CO For Delhi & Ncr
Permanent · National Capital Region
PEOPLE ALLIANCE WORKFORCE
Quality Manager / Quality Head - Garments Manufacturing Company
Permanent · National Capital Region
NIKE
Senior Technical Product Manager, ed&a – Tpmo
Permanent · Bengaluru
RANDSTAD
Area Sales Manager
Permanent · Gurugram
3F INDUSTRIES
Technologist/Production Manager For Our Amino Acid Plant
Permanent · Chennai
3F INDUSTRIES
Chemical Technologist/Production Manager For Our (Cbg) Plant
Permanent · Chennai
NEWGEN
Sales Manager (South India)
Permanent · Chennai
JOBSGURU CONSULTANT
Production Manager Outsourcing - Mumbai
Permanent · Mumbai
PEOPLE ALLIANCE WORKFORCE
Asst. Manager Quality/Quality Line Officer/qa & qc- Garments Industry
Permanent · National Capital Region
DR LAL PATHLABS
Area Sales Manager : Corporate Sales l dr Lal Pathlabs
Permanent · National Capital Region
TIME TECHNOPLAST
Regional Manager
Permanent · National Capital Region
ADIDAS
sr. Manager Sales Excellence
Permanent · GURUGRAM
RRD
Associate Production Manager
Permanent · Chennai
GOKALDAS EXPORTS
Asst Manager - Production Planning (Apparel / Garment Background)
Permanent · Bengaluru
Published
Jun 9, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Anuprerna launches e-commerce platform, eyes international handloom trade

Published
Jun 9, 2020

Handloom business Anuprerna has launched an e-commerce platform to facilitate international business and aims to increase wages for its weavers in East India through trade with countries including the UK and Japan.

Anuprerna aims to expand its distribution through its new e-commerce store - Anuprerna


After launching a website a year ago, Anuprerna has now launched an e-commerce platform after taking time during lockdown to invest in its online business, the brand’s founder Amit Singha told FashionNetwork.com in an exclusive communication. Singha plans to focus on business to business sales at present and target international markets including the US, UK, Japan, and Europe. Business to customer commerce is also possible on the new e-commerce store and available products include handloom textiles and craft products.
 
“Now with our newly launched online ecommerce platform, we already share a plethora of crafts and designs that are indigenous to East India and we also plan to bring new design concepts on these traditional textiles by collaborating with designers across different continents merging the designer’s cultural exposure with East India's traditional textiles,” Singha told FashionNetwork.com.

“As a brand, We strive to create a recognition for the beautiful handwoven textiles of East India, to bestow value onto the ordinary lives of these artisans with extraordinary skills,” said Singha. “We believe, once the value is recognised globally, it should translate into higher wages for weavers.”

Textiles by Anuprerna - Anuprerna


The ongoing coronavirus crisis has affected the livelihoods of weavers across India, said Singha. “Due to Covid19 The market and industry have completely come to a halt. The ripple has impacted from end consumer to manufacturers and in our cases, our artisans. Moreover, there's so much uncertainty around the pandemic, we are unable to plan anything in the near future in a way to commit to  our weavers.” 
 
“Rightly so, our handloom artisans are seriously worried for their life during and post lockdown,” said Singha. “Most of these households rely on daily wages from daily weaving which are at complete halt.” The brand ran a number of campaigns to support its artisans. 
 
“We believe through this platform, we would be able to present the story of our products, crafts, artisans and the process in a transparent manner,” said Singha. “And that would enable us to connect with relevant people looking for sustainable ethical alternatives to their textile, fashion needs.” 
 

Copyright © 2023 FashionNetwork.com All rights reserved.