Published
Mar 15, 2022
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Anjul Bhandari revives Kaamdani, holds showcase at Ensemble

Published
Mar 15, 2022

Designer Anjul Bhandari is promoting traditional craft technique Kaamdani by working with artisans and using the metallic embroidery technique in her eponymous brand’s latest collection. 

Anjul Bhandari"s take on Kaamdani - Anjul Bhandari - Instagram


Anjul Bhandari has forged relationships with Kaamdani workers with the aim of keeping the traditional craft technique alive. The designer’s latest collection is inspired by this art form and is part of the designer’s work to revive and promote it, Anjul Bhandari announced on Instagram.  
 
“The collection is heavily focused on Kaamdani this time because we wanted to highlight that this is a dying art form and collectively, we really need to support the karigars and their craft which is centuries old and ensure it does not fade off,” Bhandari told Vogue India. “We are flying in karigars to showcase this craft being done live for more people to understand this craft and efforts of the artisans.”

Bhandari’s latest collection puts Kaamdni front and centre, embellishing pastel-hued lehengas which mix the technique with Chakankari, and traditional combination. The collection, named ‘Gulha-e-Rang’ launched at multi-brand boutique Ensemble in Kala Ghoda, Mumbai on March 9 with a showcase event in collaboration with the store’s executive director Tina Tahiliani. 
 
“We all collectively need to work towards promoting this craft to make sure this art form is revived and it stays around,” said Bhandari. “If we as a community start using this and promoting this art form more aggressively then it will certainly be revived and get it’s due attention. So I personally feel the best thing we can do is to bring it to life, to show it to more people to make it more visible to people. So the more designers use it there will be more awareness about this craft and it will help us preserve and revive this age old art.”
 
Bhandari has dressed Bollywood celebrities including Deepika Padukone, Tara Sutaria and Alia Bhatt. The brand, which launched in 2010, retails at multi-brand luxury fashion retailers Ogaan and Ensemble in India and at Ave boutique in New York. 

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