Anita Dongre to total 30 village craft centres in two years
today May 8, 2019
Designer Anita Dongre aims to increase her business’ total of rural garment manufacturing training centres from eight to 30 in the coming two years as she continues to promote sustainable fashion.
Dongre currently runs eight training centres where villagers are trained to produce sustainable garments for her clothing lines. The centres are designed to keep Indian handloom crafts alive and allow villagers to remain at home instead of being forced into India’s ever growing cities by paying them a living wage.
Increasing the number of village production units will not only allow Dongre to work towards tackling rural poverty, it will also allow the designer to scale up her own business. Dongre teaches rural women how to sew and then gives them work manufacturing for her business.
"I firmly believe that villages can stay sustainable as an economy as long as the community members are contributing to the village instead of migrating to the larger cities which is causing issues around overpopulation," Dongre told Forbes about what she hopes to achieve with the centres.
Dongre started working with the SEWA Trade Facilitation Centre before launching her own centres.
"The most gratifying part of sustaining these folk crafts through the women at SEWA is the difference that economic empowerment makes in the lives of these women," Dongre explained.
STFCs allow rural women to build grassroots businesses and offer them employment.
The designer stated that her business plan to continue global expansion whilst having a positive effect on India’s rural economy. Dongre runs a number of clothing lines including the sustainable brand Grassroot which has stores across India and one in New York.
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