Anita Dongre partners with Lenzing for Tencel sustainable collection
today Jan 15, 2019
For the upcoming edition of Lakmé Fashion Week (LFW) beginning on January 30, sustainable fashion pioneer Anita Dongre will showcase a collection using Tencel, a branded Lyocell fibre extracted from raw wood. The textile is made with a closed loop production system and is both biodegradable and compostable, making it an eco-friendly material.
Dongre has used this textile to create a collection that celebrates summer with floral prints, light and flowing silhouettes, and bright colours. The garments are designed for summer destination weddings and as resort wear.
Lenzing aims to create a long lasting relationship with the Anita Dongre brand through this collaborative collection. Along with her eponymous line, Dongre also runs the ready-to-wear brands Global Desi and Grassroot, which is also a sustainable brand. Dongre’s brand And also already uses Tencel textiles and the upcoming Global Desi collection will use another Lenzing textile called EcoVero.
Lenzing has collaborated with a number of designers, perhaps most notably with Rajesh Pratap Singh on a ready-to-wear line. The upcoming collaboration between Dongre and Lenzing will allow to former to pursue sustainable design and the latter, an Austrian business, to gain exposure in India.
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