Jan 14, 2019
Anita Dongre collaborates with Rajasthani painter for Pichhwai bridal line
Jan 14, 2019
Anita Dongre teamed up with a traditional Rajasthani painter, Lekhraj, to create a new bridal line entitled 'Pichhwai'. The limited edition collection was created over the course of two years.
The Rajasthani art of Pichhwai is eons old and known for its intricate detailing. Anita Dongre has translated its fine brushstrokes into a 15 piece bridal-focused collection where the art form has been hand painted directly on to her garments.
“Two years ago, during my visit to Rajasthan for a shoot, I had a chance encounter with Lekhraj Ji, while he was painting the walls of City Palace,” told Dongre in a press release.
“Intrigued and inspired by the intricacy of his work and his flawless brush strokes, I immediately knew I wanted to give this art another form of life…what fuels my creativity today, is not just restricted to design but also about reviving the craft. So, I invited Lekhraj Ji over to our Design Headquarters in Mumbai, and that’s how the Pichhwai Collection came to life”.
Lekhraj hand-painted his art on to Dongre’s traditional wear designs to create a new outlook on an age old tradition.
The pioneering collection features classic bridal lehengas with floral motifs and birds celebrating the cornucopia of nature. A black cocktail dress ands gown also feature and the hand-painted menagerie stands out on their dark hues.
The limited edition line is an innovative take on traditional wear and Dongre’s collaboration brings the traditional art world into fashion in a new way.
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