Published
Jan 14, 2019
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Anita Dongre collaborates with Rajasthani painter for Pichhwai bridal line

Published
Jan 14, 2019

Anita Dongre teamed up with a traditional Rajasthani painter, Lekhraj, to create a new bridal line entitled 'Pichhwai'. The limited edition collection was created over the course of two years.

Anita Dongre collaborated with a traditional artist for an exclusive collection - Anita Dongre


The Rajasthani art of Pichhwai is eons old and known for its intricate detailing. Anita Dongre has translated its fine brushstrokes into a 15 piece bridal-focused collection where the art form has been hand painted directly on to her garments.

“Two years ago, during my visit to Rajasthan for a shoot, I had a chance encounter with Lekhraj Ji, while he was painting the walls of City Palace,” told Dongre in a press release.

“Intrigued and inspired by the intricacy of his work and his flawless brush strokes, I immediately knew I wanted to give this art another form of life…what fuels my creativity today, is not just restricted to design but also about reviving the craft. So, I invited Lekhraj Ji over to our Design Headquarters in Mumbai, and that’s how the Pichhwai Collection came to life”.

Lekhraj hand-painted his art on to Dongre’s traditional wear designs to create a new outlook on an age old tradition.

The pioneering collection features classic bridal lehengas with floral motifs and birds celebrating the cornucopia of nature. A black cocktail dress ands gown also feature and the hand-painted menagerie stands out on their dark hues.

The limited edition line is an innovative take on traditional wear and Dongre’s collaboration brings the traditional art world into fashion in a new way. 

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