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Published
Oct 16, 2018
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Ancestry opens its first store in Noida

Published
Oct 16, 2018

Future Style Lab’s brand Ancestry has strengthened its retail presence in the country with the opening of its first store in the city of Noida.
 

Ancestry opens its first store in Noida


The new store is located at the Mall of India and will house a variety of dresses, kurtas, blouses, accessories home furnishings, and other lifestyle products from the brand.
 
Commenting on the new store launch, Manjula Tiwari, CEO at Future Style Lab, the parent company of Ancestry, in a statement said, “Ancestry provides an unparalleled, modern-day experience of old-style Indian artistries, and we’re sure that the brand’s offering will find much love and appreciation with our consumers in Noida. We’re truly excited about launching this store, and are thankful to Mall of India for providing us with space and opportunity, right in the heart of Noida.”

Ancestry had entered the market in May this year with its first store in New Delhi and has been expanding since then in the capital and NCR region. Ancestry is also planning to expand in other metros and had recently opened its first store in Mumbai.
 
Future Style Lab was launched by Future Group in 2016 and its design studio is based in London, UK. The business also runs the clothing brand, Cover Story.

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