Anavila travels to San Francisco for pop-up shop

By

Isabelle Crossley

Published
Sep 6, 2019

Anavila travelled to the US to hold a pop-up shop in San Francisco from September 7 to 8 with Urban Panache to launch its autumn/winter collection in the country.

Anavila travelled to the U.S. over the weekend for a pop-up at Urban Panache in San Francisco, the brand announced on its social media. The pop-up featured Anavila’s signature linen sarees as well as pieces from its latest collection.

Urban Panache has brought a number of Indian brands to the U.S. including Masaba Gupta’s House of Masaba. The multi-brand clothing store in Mountain View, California, specialises in Indian fashion and retails a range of brands including Anita Dongre, Anamika Khanna, and Manish Malhotra among others. 

Anavila also recently took part in the Design One fashion exhibition in New Delhi from September 2 to 3 at the Taj Palace. Anavila showcased its 'Joy”'collection at the shopping event and displayed a range of loose and minimalistic fusion wear. 

Anavila Misra launched her eponymous brand in 2011 and has become well-known for her disruption of the saree market when she developed a linen saree as a modern take on the classic. The brand launched its dedicated e-commerce site this summer and retails in a number of global multi-brand fashion boutiques.