Anavila to travel to three cities to launch new Khadi line
Anavila will travel to Bangalore to launch the line from May 20 to 21, the brand announced on Facebook. Anavila has teamed up with Indian fashion and lifestyle brand Good Earth for the event and will hold it at Good Earth’s store in the metro.
From May 23 to 24, Anavila will take the handloom line to Hyderabad for a launch event at Good Earth’s store in the city. Finally, Anavila will launch the line at Good Earth’s store in Chennai from May 25 to 26.
“The quiet beauty of Khadi can be felt in the very first touch,” said designer and brand founder Anavila Mishra about her decision to launch the line, her brand announced on Facebook. “It is not just a fabric, but a way of life…. The last three years I have spent working with the khadi clusters and weavers has given a new direction and meaning to my life. The possibilities of creating a mindful ecosystem seem to be within reach. With deep compassion and love I am looking forward to sharing this journey with you.”
To create the line, Mishra worked with a Khadi cluster of artisan weavers and natural dye specialists who sustainably rendered her designs. The designer has thus far only shared a photo of scarves from the Quiet line but teased that it will offer a full wardrobe solution.
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