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Published
Mar 16, 2021
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Anavila launches new collection in Chennai with pop-up at Amethyst

Published
Mar 16, 2021

Womenswear brand Anavila launches its spring/ summer 2021 collection ‘Bloom’ in Chennai on March 17 with a dedicated pop-up shop at multi-brand Indian fashion retailer Amethyst in Royapettah.

A look from Anavila's new collection 'Bloom' - Anavila

 
Anavila’s latest collection has a nature-inspired colour palette of sky, earth, and forest tones and loose, relaxed-fit garments that feature subtle floral and bird motifs. The brand’s signature sarees feature alongside tunics and fusion wear garments made from semi-sheer textiles and designed for hot summer days.
 
The collection was inspired by Clarissa Pinkola Estes’ book ‘Women Who Run With The Wolves’. “This collection is a message to women everywhere, ‘I hope you will go out and let the stories of life that happen to you, and that you will work with these stories ….water them with your blood and tears and laughter till they bloom, till you yourself burst into a bloom’,” said brand founder and designer, Anavila Mishra. 

The exclusive pop-up will run at Amethyst until March 31 and prices begin at Rs 12,500 ($172.47).
 
Anavila Mishra launched her eponymous brand in 2012 and it has become known for its linen sarees. Anavila retails from its dedicated e-commerce store, flagship store in Mumbai, studio in Gurugram, and multi-brand retailers across India and online.

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