Anavila celebrates handloom at London Craft Week
Sustainable womenswear brand Anavila has created a film about linen saree weaving, as part of UK design exhibition, London Craft Week, to promote the traditional art of handloom.
On October 10, Anavila took part in London Craft Week’s ‘Create Day 2020’. The brand showed the process of weaving a saree and introduced some of its artisans -- specifically those who work behind the scenes to bring the brand’s designs to life -- in a specially made film available to view online on London Craft Week’s website.
“There are so many processes around weaving that need equal attention and skill and often get unnoticed,” the brand said about its film for London Craft Week on Facebook. “A beautiful craft is always a result of community work.”
Anavila filmed its craft activity in West Bengal and introduces 18-year-old weaver and student, Priya Biswas, and her family, who went from working on silk sarees to linen sarees after partnering with Anavila. The film takes the viewer through the process of weaving a linen saree from dying the thread to adding embellishments.
The London Craft Week showcase features craftspeople and brands from around the world. Other participants from India include embroidery organisation Kalnath Institute, clothing brand Raw Mango, and furniture manufacturing studio Phantom Hands.
Anavila also recently launched its latest collection of linen sarees on its dedicated e-commerce store. The collection presents Anavila’s signature linen saree in dark hues with checked patterns for the autumn/winter season with a colour palette of grey, black, and white.
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