Anavila brings “Joy” to Lucknow with pop-up
Womenswear brand Anavila traveled to Lucknow for the first time to launch its festive collection “Joy” in the city with a pop-up shopping event at Saraca Estate.
Anavila, a brand known for its linen sarees and elegant sustainable designs, travelled to Uttar Pradesh’s city Lucknow for a pop-up shop on October 10. The event launched the brand’s latest collection, Joy, and gave the city’s shoppers the chance to shop the brand’s designs in person for the first time.
Joy is a relaxed and paired-down collection of linen sarees, kurtas, dresses, and tunics for the 2019 festive season. Matte red and neutral tones give the collection a classic feel and metallic gold and silver linens add a bold statement. Silhouettes are relaxed and loose and are simply yet precisely tailored.
Anavila had previously launched the collection in Bengaluru at a showcase event with the Crafts Council of Karnataka in Krupa. The collection launched internationally at the end of last month with two pop-up shops in Texas, US.
Anavila Mishra launched Anavila in 2012 and soon after, the brand released its first linen saree made by its “master weaver” Sarkar. The garment has become the brand’s signature and Anavila has continued to work towards a sustainable fashion industry.
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