Anastasia Beverly Hills opens first flagship store in India
U.S.-based beauty brand Anastasia Beverly Hills has partnered with House of Beauty to open its first flagship store in the Indian market.
The store is located at DLF mall of India in Noida and will house a wide selection of cruelty-free brow products, contour kits, eyeliners, and face palettes among other items.
Commenting on the launch, Ritika Sharma, founder-director of House of Beauty, in a statement said: “House of Beauty is delighted to open Anastasia Beverly Hills first store in India as a part of its brand expansion plan. With the opening of its first boutique, we bring the true, authentic culture and experience of the brand to our consumers.”
“As a brand, we are aware of consumer’s beauty needs in India and we are happy to bring a locally relevant assortment of products and services through this physical space. With the opening of the boutique, we take another step towards reaching our consumers and are excited to be on this journey together,” Sharma added.
Anastasia Beverly Hills first launched in the Indian market in 2020 on House of Beauty’s multi-brand beauty e-commerce platform Boddess. Since then, the brand has also launched across India with multi-brand retailers Sephora and Nykaa.
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