Anastasia Beverly Hills opens beauty store in Phoenix Palladium in Mumbai
Anastasia Beverly Hills has expanded its retail presence in India by opening a new brick-and-mortar store on the first floor of Phoenix Palladium in Mumbai. The beauty brand’s new destination houses its full selection of brow products, make up, and tools.
The store focuses on brow products, for which the US-based brand has become well known, Phoenix Palladium mall announced on Facebook. The store’s open plan layout creates a spacious feel with lighting mirror’s and Anastasia’s brand colour palette.
Anastasia recently launched its Modern Renaissance palette in India, featuring metallic hues for the festive season, the brand announced on its Facebook page dedicated to India. Other recent launches for the brand include Norvina eyeshadow palettes and brow sets.
Anastasia Beverly Hills made its retail debut in the Indian market in 2020 with House of Beauty’s multi-brand beauty e-commerce platform Boddess.
The brand retails through a range of multi-brand e-commerce platforms including Sephora and Nykaa among others. Anastasia also strengthened its online presence in India with a partnership with Flipkart’s fashion arm Myntra in November 2021 and has opened stores in a number of DLF malls.
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