Anastasia Beverly Hills expands India distribution with Nykaa
U.S.-based beauty brand Anastasia Beverly Hills is continuing to expand its distribution network in India and will launch a wide selection of its products with multi-brand beauty retailer Nykaa.
Anastasia Beverly Hills, a brand known for its brow products, aims to greatly increase its customer base in India with its upcoming launch on Nykaa, one of the country’s largest beauty retailers with stores across the country in locations ranging from metros to rural cities.
“Anastasia Beverly Hills is thrilled to cater to the Luxe audience of Nykaa and equally hopeful of driving more traffic by attracting more customers,” the brand said in a press release.
The brand will start its partnership with Nykaa by launching a selection of cruelty-free brow products, contour kits, eyeliners, and face palettes among other items. Prices will range from Rs 1,200 ($16.10) to Rs 6,000.
“It has been an incredible journey for the brand in India and the response has been outstanding till now,” said House of Beauty’s vice-president for international brands, managing the business' retail operations in India, Sanjali Giri in a press release. “We are very thankful to our consumers for receiving the brand with so much love. It is our endeavour to reach out to our consumers and I am happy to announce that Anastasia Beverly Hills will now be available on Nykaa. We are very excited about taking the brand’s journey to the next level with this partnership.”
Anastasia Beverly Hills first launched in the Indian market in 2020 on multi-brand beauty retailer Boddess. The brand has also launched across India with multi-brand retailer Sephora and is present in select brick-and-mortar Sephora stores across the country.
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