Anastasia Beverly Hills and influencer Carli Bybel unveil new palette

today Oct 3, 2019
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Carli Bybel has become the latest influencer to land a major beauty deal.

The health, fitness and beauty star -- who boasts 5 million followers on Instagram and more than 6 million subscribers on YouTube -- has teamed up with the cosmetics label Anastasia Beverly Hills on a new eyeshadow palette, as reported by Allure.

"I wish I could put into words how i feel about this moment!" Bybel shared with her Instagram followers, confirming the news. "I've been working so hard on this for the past year and a half and I can't believe today's the day I can finally talk about it!!! It's the most beautiful palette I've ever seen and I know you all will love it as much as me!!"

The palette -- which launches online at ansatasiabeverlyhills.com on October 7 before rolling out in Sephora, Nordstrom, Ulta Beauty and Macy's on October 10 -- contains 14 matte, metallic and shimmering shadows in neutral and vivid hues. "I really wanted to choose colors that I would use every single day," Bybel told Allure.

In partnering with Anastasia Beverly Hills, Bybel follows in the footsteps of fellow influencer Jackie Aina, who also launched a limited-edition eyeshadow palette with the brand earlier this year. Meanwhile, Korean beauty visionary, artist and influencer Pony teamed up with MAC Cosmetics to create a 17-piece makeup collection, which launched this month, and the beauty influencer Adelaine Morin joined forces with Tarte Cosmetics on a Tarte X Adelaine Morin ‘Eye & Cheek Palette' that rolled out back in April.

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