Anastasia Beverley Hills partners with Myntra to strengthen online presence
Cosmetics brand Anastasia Beverley Hills has strengthened its online presence with a partnership with e-commerce retailer Myntra.
With this partnership, Anastasia Beverley Hills will house the entire range of its brow, make-up products and tools on Myntra’s newly launched luxury platform.
Anastasia Beverly Hills had entered the Indian market through a partnership with House of Beauty which owns the distribution rights for the brand in India.
Commenting on the online expansion, Sanjali Giri, vice president international brands at House of Beauty, in a statement said: “We are very thrilled to take the brand closer to its consumers with yet another major partnership. It has been an incredible journey for the brand in India and the response has been extremely encouraging. We are very thankful to our consumers for receiving the brand with so much love and with their support, taking the brand’s journey to the next level with this partnership.”
Anastasia Beverly Hills entered India in 2020 with House of Beauty’s multi-brand beauty e-commerce platform Boddess and currently sells through multi-brand retailers Sephora and Nykaa.
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