Ananta Capital appoints Ankit Kapoor as operating partner, chief marketing officer
Ananta Capital, a consumer-focused private equity platform has strengthened its leadership team with the appointment of Ankit Kapoor as operating partner and chief marketing officer.
In his new role, Kapoor will be responsible for leading brand strategy and communication across Ananta brands like Bella Vita Organic, GNC, Guardian Retail, Bevzilla among others.
Commenting on the appointment, Ashutosh Taparia, founder managing partner of Ananta Capital in a statement said, “Ankit is a great addition to our leadership team with his in-depth understanding and rich experience of brand marketing & strategy. We are on a strong growth trajectory in all our FMCG businesses and I’m sure Ankit will play a key role in this journey.”
Ankit Kapoor added, “It gives me immense pleasure in joining Ananta Capital as they continue to build businesses with strong fundamentals and placing the ‘consumer’ at the centre of everything they do in each of these businesses. I am looking forward to taking up this role and contributing towards fulfilling the vision of building the most loved consumer brands from India.”
Ananta Capital is backed by the Taparia Group, one of the leading business conglomerates from India. Ananta’s notable investments include Idam House of Brands (parent company of Bella Vita Organic, Brave Essentials, Bevzilla), Springwel Mattresses, Open Secret, Glamyo, Pickrr, Stove Kraft and PG Electroplast.
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