Analysis shows Victoria Beckham had the most digital engagement during NYFW
Beckham accrued 5,661,938 consumer engagements across social media platforms, comprising 17 percent of the overall social media engagement during NYFW. The British designer, who showed her Spring 2018 collection September 10, earned the overwhelming majority of her engagement on Instagram, with the platform driving 96 percent of the total. Her son Brooklyn’s appearance on her account drove particular engagement.
Calvin Klein was the second highest brand on ListenFirst’s list, with 2,906,440 engagements, followed by Michael Kors with 2,192,252. Kors’ Twitter and Instagram posts featuring Bella Hadid and Kendall Jenner earned especially high marks.
Also in the top five were Sherri Hill, who earned fourth place with 1,985,146 engagments, and Rihanna’s Fenty for Puma with 1,806,979 engagements. Rihanna’s Fenty line earned 80,000 engagements for a single post announcing the launch of the CLF Creeper, and the debut of the singer’s beauty line was also especially successful on social media.
Though not as well known in the fashion world, designer Sherri Hill earned top marks thanks to her celebrity connections. Hill has dressed many winners of Miss USA and Miss Universe and was also featured on an episode of Keeping Up With the Kardashians.
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