Amway India expands its Nutrilite Traditional Herbs range
FMCG direct selling company Amway India has expanded its popular Nutrilite Traditional Herbs (NTH) range with the addition of new products like Madhunashini, Shunti & Twak, Vasaka, Mulethi, and Surasa.
The new herbal range was launched by Bollywood actor and Nutrilite brand ambassador Farhan Akhtar at an event in Mumbai.
Nutrilite currently contributes over 50 percent to Amway India’s overall revenue and the company expects strong growth going forward on the back of its product portfolio expansion.
Amway India reported sales of Rs 1,800 crore ($254 million) for the last financial year and expects to reach sales of Rs 2,000 crore for this financial year.
Commenting on the launch, Anshu Budhraja, CEO at Amway India, in a statement said, "As a core business category for Amway India, Nutrilite contributes over 50 percent to the company’s business revenue, accounting for more than Rs 1,000 crore. With our successful and sustained growth trajectory as well as the category potential, we aim to double the size of the nutrition category by 2025 through relevant innovations.
“The Nutrilite Traditional Herbs range is one such innovation that has achieved phenomenal success since its launch, and we are further strengthening it by adding relevant products to the portfolio,” he added.
Nutrilite Traditional Herbs range will be sold exclusively by Amway Direct Sellers across India and on the company’s website.
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