Amway expands product portfolio, launches new range of ‘Attitude Colors’

By

Maverick Martins

Published
May 30, 2019

FMCG direct selling company Amway India has strengthened its cosmetics portfolio with the addition of a new range of 'Attitude Colors'.
 

The new range of Attitude Color cosmetics will comprise of matte and crème lipsticks along with six hues of nail enamels.  
 
Amway sees huge potential for growth in the Indian market and expects strong sales from its cosmetics segment in the coming years.

Amway India had reported sales of Rs 1,800 crore ($257.7 million) for the last financial year and expects to reach sales of Rs 2,000 crore for this financial year.
 
Commenting on the launch of new colors range, Sundip Shah, chief marketing officer at Amway India in a statement said, “The Indian cosmetics market currently pegged at Rs 7,000 crore offers tremendous growth potential. To propel our growth in the category and to meet the evolving demands of the young consumers, we continue to expand our offerings with new-age solutions under our indigenously developed entry-level premium beauty brand ‘Attitude’.”
 
Anisha Sharma, category head - beauty and personal care at Amway India added, “To further engage our consumers, we are organising experiential sessions where they can learn and create new looks for different occasions and moods. We are confident that the latest Attitude Colors collection will be an exciting addition to our existing portfolio.”
 
The Attitude Colors range has been priced in the range of Rs 149 to Rs 199 and will be sold exclusively through Amway direct sellers and website across India.