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Published
Aug 23, 2018
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Amrich showcases handmade textile collection at LFW day one

Published
Aug 23, 2018

Amrich showcased its winter festive collection on the runway on day one of Lakmé Fashion Week and balanced tradition with modernity by using handmade textiles and contemporary silhouettes.

Amrich showcased its winter festive collection on the runway on day one of Lakmé Fashion Week - Lakmé Fashion Week- Facebook


Amrich presented its latest collection on August 22 with a show that featured deep-hued handloom textiles reinvented with contemporary tailoring and bold styling. The collection took its inspiration from India’s textile heritage and its multitude of cultures for the textiles and had a Japanese flavour for the tailoring.

Models walked the runway with warrior-esque black eye makeup and slicked back hair which added to the overall dark theme of the collection. Khadi, wool, silks, and silk cotton blends all featured in trench coats, evening suits, capes, and kaftan-esque dresses. The collection included more casual pieces such as a classic denim jacket reinvented in handloom textiles as well as more theatrical pieces such as a bold printed suit and cape.

Amrich was launched in 2007 by Amit Vijaya and Richard Pandav and the brand name is an amalgamation of their first names. The design duo showed their debut runway show at Lakmé Fashion Week’s Liberty Gen Next Category for the spring summer edition, 2007. The brand also won the Apex Award for Best Student Designer of the Year 2007-2008, an award instituted by the Clothing Manufacturers Association of India (CMAI).

Lakmé Fashion Week is currently running from August 22 to 26 at the St Regis in Mumbai. The fashion week is sponsored by IMG Reliance, Nexa, Nokia, Tencel, and Etihad Airways among others.

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