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Amrich presents “Pattern” in Mumbai with Paramparik Karigar

today Nov 7, 2019
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Womenswear brand Amrich showcased its autumn/ winter 2019/ 2020 collection “Pattern” at the Coomaraswamy Hall in Fort, Mumbai, from November 5 to 6 as part of the craftpersons’ association Paramparik Karigar’s latest exhibition.

Amrich joined a number of handloom brands for a showcase in Mumbai this week - Amrich:- Facebook

The event, called "Hunar," was organised by Paramparik Karigar to showcase khadi design. The business-to-custom event also featured brands including Anka, Taan Baan, Itr, Vhaan, Rohan Mehra, Jugal Kishore, Kora, Bodhi, Rema Kumar, and Pradeep Pillai among others. 

The brand presented its latest collection which has a colour palette of black, red, blue, and green and features couture details such as hand embroidery and thread-work. Shibori patterns, stripes, and checks are created from khadi yarns and the collection features textiles sourced from across India.

“There is a fun take to mixing and matching of sheer and opaque through different textiles and fabric constructions in the line,” wrote the brand on Facebook about the collection. “The use of thick khadi cotton yarn woven with desi tussar silk on an open weave to create exclusive translucent fabrics whilst also making use of the khadi yarns to play with checks and stripes.”

The brand launched its spring/ summer 2020 collection “Elsewhere” at Lotus Makeup India Fashion Week in New Delhi in October. The brand presented the collection from its booth at LMIFW’s showcase at the Dhyan Chand National Stadium. 

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