Amrich launches limited-edition collection with Ensemble

By

Isabelle Crossley

Published
Sep 13, 2021

Womenswear brand Amrich has launched a limited-edition collection with multi-brand luxury Indian fashion retailer Ensemble at its Mumbai boutique and e-commerce store. 

Amrich’s new collection features bright hues, floaty textiles, and relaxed-fit silhouettes, a signature for the brand which prides itself on the idea of comfort as luxury. Hues of apple green, magenta, and white create the effect of a watermelon and tie-dye prints add a resort wear feel with kaftans and robes aplenty. 
 
“The vibrant hues on luxurious handcrafted textiles in chic silhouettes is an ode to the modern Indian woman who desires and deserves versatile festive wear,” the brand’s founders and designers, Amit Vijaya and Richard Pandav, told Ensemble. “We are proud to present this limited edition line through Ensemble, a cherished retail partner who appreciates and encourages Indian craftsmanship.”

Designers Amit Vijaya and Richard Pandav launched Amrich after graduating from the National Institute of Design in Ahmedabad. The brand’s name is both an amalgamation of the two designers names and intended to represent that the brand’s vision of true luxury, “comes from a confluence of fine natural fabrics, elegant cuts and precise finishes with an essence of tradition to create a distinct look,” according to the brand’s Facebook page.