Amrapali Jewels to hold Hyderabad showcase

By

Isabelle Crossley

Published
Feb 3, 2021

From February 5 to 7, fine jewellery brand Amrapali Jewels will present its latest gold collection in Hyderabad for the first time at multi-brand boutique Good Earth, in Banjara Hills. 

 
Amrapali Jewels’ latest collection features a range of traditional style bridal wear options, as well as a number of more fusion style pieces. Coloured gemstones feature in gold settings and chunky chokers, earrings, and bangles feature polki work and intricate detailing. Designed for the spring wedding season, the collection has a multitude of green stones and pearls. 
 
The brand also recently launched a new product -- the perfume ring. The bold, cocktail style ring features an emerald stone, which lifts up to reveal a compartment designed to hold the wearer’s desired scent. Other recent launches include a new campaign styled by Hoorvi J Valaya featuring its silver tribal jewellery. 

Amrapali Jewels is based in Jaipur and retails from its flagship stores in Jaipur, Mumbai, New Delhi, Bengaluru, and Chennai, as well as in multi-brand boutiques in Udaipur, Kolkata, and Khimsar, among other locations. The brand also recently opened a flagship store in London, UK and retails in the U.S., Nepal, Sri Lanka, Nigeria, and China. The brand has a dedicated e-commerce store for both its main line and subsidiary, Tribe Amrapali.