Amrapali holds New York jewellery showcase at The Style Salon
Jewellery brand Amrapali travelled to New York, US, to hold a jewellery showcase at the bridal shopping event The Style Salon and expand its US customer base.
On November 6, Amrapali gave New York’s shoppers the chance to browse its latest collection in person at Times Square’s Manhattan Manor. The brand’s festive showcase took place as part of the “multicultural bridal event” The Style Salon, which featured a range of international brands’ festive and bridal collections.
The Style Salon, which was organised with Bibi Magazine, also featured brands including Reemat Designs, Jewelerani, Zahra Batool Couture, East Meets Dress, and Heritage India Fashions. Speakers at the event included Sunita Sadhnani and Claudia Hamlin among others.
Last month, the brand held a festive themed pop-up shop at Good Earth in Khan Market, New Delhi. The event featured an array of gold fine jewellery, polki diamonds, and bridal options.
Amrapali Jewels was founded by Rajiv Arora and Rajesh Ajmera in Jaipur in 1978. The brand has a number of flagship stores across India, a dedicated e-commerce site, and also runs the Amrapali Museum which showcases the history of jewellery in India. The brand also runs the label Tribe by Amrapali which recently collaborated with House of Masaba on an ethic inspired jewellery line.
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