Amogue to launch styling app

Amogue Expedite will formally launch its styling app to the public this month after receiving funding from the Rajasthan Government. The app, developed over 20 months, allows users to find curated outfits for different body types and occasions.

The personal styling app, founded by Gautam Bhatheja and registered in January 2017, is on the cusp of launching its final version this month. The app suggests outfits to users based on the bio data they have entered as well as personal taste and occasion. Suggested products will then link to e-commerce sites where they can be purchased. Downloads of the app will be free and the business will function by receiving around eight percent commission from sales made through the app.

“Fashion is not just for celebrities, fashion is for all. We all draw some form of inspiration from our favourite celebrities who make dressing up seem effortless,” Bhatheja told Your Story. “While most of them can afford a stylist for every occasion, we have to depend on our friends and even the salesperson at the store to help us buy off the rack, but without breaking the bank.”

The app provides 20 options under each garment category to make up an outfit including tops, bottoms, and footwear. The app lists garments from e-commerce platforms Myntra, Flipkart, Jabong, Ajio, Shoppers Stop, Shein, and Zara among others and the business is working on more tie ups to provide more options.

Bhatheja wants to make the app the “Trivago for fashion” and also aims to raise more funds to secure partnerships with designers and list designer garments on the app. Bhatheja is also in talks with Amazon Web Services to secure backing.

Amogue to launch styling app

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