Amodinii hosts pop-up store in Noida
From April 13 to 14, the traditional and fusion wear brand Amodinii will host a pop-up store in Noida to launch its summer collection of Mulmul voils, Lucknowi cottons, and Indigo and Bagru prints.
The brand’s summer collection will debut in full this weekend at the Eldeco Aamantran in Noida, Delhi NCR. The collection features an array of casual wear including long shrugs in bright hues, tie-dye kurtas, boxy jackets, and lose tops.
Occasion wear also features with diaphanous lehengas, heavily embellished kurta sets, and tailored jackets. The brand has used cottons featuring Lucknowi work and Mulmul voils to celebrate India’s textile heritage and add texture to the collection.
The brand held a “Preview Sale” of its summer collection with select items only at Sector 108 in Noida from April 6 to 7. The upcoming showcase is the first time the whole collection will be on show.
The brand was founded in April 2013 and retails a range of traditional and fusion wear as well as a range of customised denim that includes jean jackets embellished with lace, buttons, braid, and appliquées. The brand also retails Justin’s and accessories.
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