Amitabh Bachchan named brand ambassador of Amway India
With this association, Amway expects to make deeper inroads in the health and wellness space in the country and connect with customers across age-groups with the actor’s popularity.
The brand also expects direct sellers/retailers on its platform to increase post this association and aims to cater to customers across India.
Commenting on the association, Anshu Budhraja CEO at Amway India in a statement said, “With a lot of pride and respect I am elated to welcome the star of the millennium, Amitabh Bachchan, into the Amway family. The ever-green charismatic star enjoys immense positive appeal that cuts across all age groups and strata. Despite achieving worldwide fame, his humility and belief in tradition and values are a clear reflection of the culture at Amway.”
Amitabh Bachchan added, “I am honored to be associated with Amway. The brand’s focus on unleashing the power of entrepreneurship by empowering the women and youth of our country is commendable and inspiring. Amway’s approach of combining the best of nature and best of science inclusive of traditional wisdom is something I strongly believe in. I look forward to becoming an intrinsic part of the Amway family.”
Amway India had reported sales of Rs 1,800 crore ($254 million) for the last financial year. It is aiming to reach sales of Rs 2,000 crore for this financial year.
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