Amit Aggarwal opens first flagship store in Mumbai
Designer Amit Aggarwal has opened his first flagship store in Mumbai in the city’s Colaba district featuring futuristic installations and neo-traditional couture, textiles, and ready-to-wear.
Designed as an experiential store, Aggarwal’s new retail outlet in Mumbai launched with a futuristic grey interior and stark industrial aesthetic. The store is inspired by Mumbai’s sea, sand, and breeze and has been designed to feature no sharp edges to give a natural feel.
“Bombay is a special city, the city I was born and raised in,” Aggarwal said in a press release on Monday.
“This is the city I called home for the best part of my childhood, the city I said goodbye to 22 years ago to make someone of myself. But Bombay is a generous mother, she filled my shoes with sand and my mind with memories, having every crashing sea I encountered whisper in my ears that her arms are always open for me.”
The space is decorated with custom concrete furniture and minimalist grey mannequins display the brand’s selection of couture, textiles, and men’s and women’s ready-to-wear. Materials including metallic polymers and remnant metallic piping were chosen to pay homage to Mumbai’s signature aesthetics, according to Aggarwal.
“It’s been a dream of mine to open a store in the fashion capital of India, the home of Bollywood- Mumbai, but it's Bombay with her crash of waves, where past meets future, I thirst for,” said Aggarwal.
“And so it is with immense joy that I announce the opening of my flagship store in Mumbai in Best Marg, Colaba. This experiential store is steeped in culture and history against a soundtrack of the ocean's shifting moods.”
Copyright © 2023 FashionNetwork.com All rights reserved.