Amit Aggarwal launches his digital store at India Couture Week

By

Maverick Martins

Published
Sep 21, 2020

​Designer Amit Aggarwal unveiled his digital store with the showcase of his new Couture 2020 collection at the first digital India Couture Week, organised by the Fashion Design Council of India.
 

The digital store will feature Amit Aggarwal’s signature textiles from sarees, lehengas to dresses and also include his luxury ready-to-wear line.
 
“Couture for me is a feeling of wearing an outfit that is made especially for you, embodying your spirit and aesthetic. We always tread a balance of the surreal and functionality of the garment and it’s exciting to translate that vision into a digital experience. At the heart of it is our constant brand story of intricate craftsmanship and hand embroidery," Amit Aggarwal said in a statement.

The FDCI decided to hold India Couture Week online this season, due to the ongoing coronavirus pandemic. The fashion week kicked off with designers Suneet Varma and Gaurav Gupta showcasing their collections on the opening day.
 
The 13th edition of the fashion week will conclude on September 23 with digital shows by Anju Modi and Manish Malhotra.