Amethyst to hold exclusive trunk show for Verandah in Chennai
Multi-brand luxury Indian fashion retailer Amethyst will hold an exclusive trunk show for Anjali Patel Mehta’s womenswear brand Verandah in Chennai to launch its latest collection on March 15.
The fashion trunk will run until March 16 at Amethyst’s boutique in Chennai’s Puram district, the business announced in a press release. With bold prints, floaty silhouettes, and a glamorous aesthetic, the ‘Nadis’ collection mixes classic resort style with Mehta’s inspirations for the collection: Kashmir and historic properties of Srinagar.
“Verandah is a conscious luxury travel brand retailing amongst the luxury resort wear space with design roots strongly based in India, bearing a unique signature style in story based hand illustrated prints, fine embroideries and sustainable fabrics, across resort, ready to wear, swimwear and lifestyle,” the brand announced in a press release. “At Verandah, luxury is always consistent with sustainability… Strong principles of circular design and partnering with the best to achieve it, is always the real goal.
Anjali Patel Mehta launched Verandah following a decade long career in investment banking. The brand specialises in resort and lounge wear and retails internationally with businesses including Neiman Marcus among others. Verandah can also be found at a number of luxury hotels including One and Only in Dubai and select Four Seasons hotels.
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