Published
Apr 4, 2023
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Amethyst to hold exclusive showcase for Anavila in Chennai

Published
Apr 4, 2023

On April 5, multi-brand luxury fashion retailer Amethyst will launch an exclusive showcase for womenswear brand Anavila in Chennai. The event will launch designer Anavila Mishra’s new collection ‘Dabu’ in the city. 

A look from Anavila's new collection Dabu - Anavila


The business-to-customer showcase will run until April 15, Amethyst announced in a press release on April 4. The collection is priced from Rs 4,000 to Rs 40,000. 
 
The collection takes the ancient mud resist hand block printing technique Dabu from Rajasthan as its inspiration. The origins of the technique can be traced back to around 675 A.D and Mishra has put her own stamp on this heritage art form. 

With a varied colour palette of blues, ochres, reds, and purples as well as pure white, the collection celebrates the saree as a versatile garment for both everyday and occasion wear. The collection’s campaign also shows its sarees draped in more experiemntal ways to add volume and drama. 
 
“Dabu is about creating beauty through mud,” said Mishra about the collection, according to Amethyst’s press release. “This collection brings forth the relationship between not only the art and the artisan, but also a deep, symbolic bond between human beings and the earth they stand on. Mud teaches us that life begins from the ground-up, that a tree does not grow from the leaves but from the roots embedded in mud. It is full of nurturing minerals that feed the soil and soul. Mud is our healer.”
 

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