American shoe brand Naturalizer enters Indian market

By

Maverick Martins

Published
Nov 27, 2019

Women’s shoe brand Naturalizer has entered the Indian market with the launch of its first flagship store at DLF Promenade mall, New Delhi.
 

Naturalizer has entered the Indian market through a partnership with Bata India. With this partnership, Naturalizer will also sell its products at Bata stores across India.
 
Currently, the brand is available at around 50 Bata stores mostly in metro cities and plans to further widen its reach through Bata’s retail outlets.

Commenting on the launch, Sandeep Kataria, CEO Bata India Ltd in a statement said: “We continue our commitment to innovation and evolution with the opening of Naturalizer’s flagship store. Our aim with the launch of this store is to reach the loyal customer base while creating the ultimate destination for discovery through a strong retail showcase and experiential marketing.”
 
Pushpa Bector, executive director at DLF Promenade added: "DLF Shopping Malls are the first port of call for the international brands. We are extremely delighted to inaugurate the first flagship Naturalizer store in India at DLF Promenade.”
 
Caleres, a multi-brand American footwear company, owns the Naturalizer brand. It has stores in cities like New York, Chicago, Toronto, and Dubai.