American Eagle partners with Clothes Box Foundation
American Eagle has partnered with Clothes Box Foundation to launch the #GiveLoveToGetLove initiative, which involves a month-long denim donation drive to be held across India till November 15.
This initiative will encourage customers to donate their old denims to American Eagle, who will then re-distribute them to those in need through their partnership with Clothes Box Foundation.
The brand will reward all the customers donating their old pair of jeans with special discount coupons.
Commenting on the initiative, Ashish Mukul, brand head at American Eagle India, in a statement said: “We wanted to make this year’s festive season brighter for everyone with our unique denim donation campaign. At American Eagle, we are joining forces with Clothes Box Foundation in India to collect and donate pre-loved denims. The thought behind donating the denims being that the sturdy material, which is long-lasting and lends warmth to the wearer, makes it perfect for the upcoming winter.”
American Eagle retails in India through Aditya Birla Fashion and Retail Limited, which owns the rights for the brand in the Indian market.
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