American Eagle opens "One Night Stand" pop-up in Shoreditch

By

Cajsa Lykke Carlson

Published
Jul 8, 2015

American Eagle Outfitters, the youth fashion retailer, has launched a new pop-up shop at the Old Street station in Shoreditch, London.

The pop-up is a new "One Night Stand" concept that promises an easy fit service with a "No Strings Attached" mindset, helping stressed Londoners to find their perfect jeans.

Featuring a specially selected denim edit, the pop-up will showcase 6 women fits in 12 washes and 85 sizes and 4 men fits, available in 10 washes and 49 size options. It will be the only store to have AEO's new Denim X and Denim Flex, which offer up to 30% more stretch than normal jeans.

Customers will also be able to take their jeans home and return them the next day if they don't like them, ensuring there's no "morning after" regrets, the store promises.

"One Night Stand" is open now until September 20, and there will be a series of gigs, events and free giveaways during the residency.