Amazon to pump money to strengthen India operations

By

Maverick Martins

Published
Jun 15, 2017

Global e-commerce giant Amazon plans to pump in more money to boost its presence in India as it looks to be the number one player in the Indian e-commerce market, a position currently held by homegrown e-commerce player Flipkart.

 
In line with Amazon founder Jeff Bezos commitment of investing USD 5 billion in India, the company plans to invest heavily this year on infrastructure and technology further highlighting the importance of the Indian market to Amazon's operations.
 
Amazon Senior Vice President and Country Manager (India) Amit Agarwal told a news agency that expanding infrastructure and technology to better consumer and seller experience was the need of the hour and the company will continue to invest in the same.

Amazon India is slowly shifting its focus from the metropolitan cities to tier II and III cities for its growth where infrastructure and technology plays a crucial role.

The company recently said that is has doubled its seller base to 200k in just one year, driven by growth from tier II and III cities.

Amazon has also been aggressively investing in setting up fulfilment centres to boost its infrastructure across the country to ensure speedy delivery to consumers. Amazon India currently has 41 fulfillment centres across 13 states in India.
 
Amazon has completed four years of operations in India but continues to behind Flipkart in India’s intense e-commerce battle.

Tiger Global-backed Flipkart is currently in talks to acquire e-commerce major Snapdeal in what is expected to be India’s biggest e-commerce deal, so it is no surprise Amazon continues to pump in money to strengthen operations in India.