Amazon to let customers try on clothes before buying with new Prime Wardrobe service

By

Emily Jensen

Published
Jun 21, 2017

Amazon’s new Prime Wardrobe function will allow users to try on clothes before purchasing them. Users will also receive a discount on their purchases for the items they keep. It could be an important step in breaking the link between online shoppers having to shell out sometimes large amounts of money in advance and getting their hands on the goods they want so could therefore be a deciding factor for many when deciding where to buy.

 
Prime Wardrobe is Amazon’s latest project to alter the online shopping model. Customers must choose from between three and 15 items to take advantage of the service, which sells items from brands such as Calvin Klein, Lacoste, Adidas, Theory, Levi’s and more.
 
Customers will not have to pay shipping to get the box of their choices, and will be allowed to try on the items before returning what they don’t want with a pre-paid shipping label. The service is available for free to those who already have Amazon Prime accounts. Those who keep at least three items will get a 10 percent discount on their purchase, while those who keep five or more items from their box will get a 20 percent discount.

In offering a clothing delivery service such as this Amazon will join the likes of StichFix and TrunkClub. But for a business as large as Amazon, it's a major move that could be an extra clincher in luring shoppers into the Amazon eco-system and away from rival omnichannel and pureplay fashion e-tail firms.

Amazon has heavily ramped up its fashion offer overall in recent years and only recently launched its Amazon Echo Look 'virtual stylist' service, which takes pictures of users outfits and makes shopping suggestions based on suggestions from stylists.