Amazon to launch ad campaign with Suki Waterhouse
There is no doubt about Amazon’s drive to conquer the fashion industry, one of the most lucrative markets if the world. As a part of its on-going plan to make this happen, the American online retailer is now launching its first ad campaign, featuring British model Suki Waterhouse.
The ads will appear in October and November issues of noted fashion magazines in Germany, United Kingdom, France, Spain and Italy. Additionally, the campaign will be highlighted on Amazon’s website.
Celebrating individuality with the hashtag “LookLikeYou”, Suki Waterhouse presents her Fall/Winter 2015 picks. The campaign aims to inspire Amazon’s customers to find their personal style.
Earlier this year, Amazon opened a photography studio in Shoreditch, London, to produce the thousands of photographs and videos needed to promote the fashion brands sold on its platform. Amazon’s recruitment of Suki Waterhouse shows the company’s commitment to grab a larger share of Europe’s fashion spending.
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