Amazon sellers can now do online business in Hindi

By

Maverick Martins

Published
Jun 5, 2020

Amazon India has announced that sellers on its platform will be able to register and manage their online business in Hindi.
 

The initiative is expected to help millions of Indian entrepreneurs, MSMEs, local shops, and retailers to benefit from e-commerce with the national language.
 
Through this new initiative, an Amazon seller will be able to manage orders, inventory, and access performance metrics in Hindi. It will also provide training and support services in Hindi.

Commenting on the initiative, Gopal Pillai, vice president seller services at Amazon India in a statement said: “Hundreds of Amazon sellers from tier 1, 2 and 3 cities across Uttar Pradesh, Bihar, Maharashtra, Rajasthan, Punjab, Chhattisgarh, Jharkhand, Telangana and Himachal Pradesh have switched to the Hindi experience to manage their accounts during the six-month testing phase. During the testing phase, for the first time, new sellers from markets like Darbhanga in Bihar, Barmer in Rajasthan, Mahoba in Uttar Pradesh, Hailakandi in Assam and Bardhaman in West Bengal signed up on the Amazon marketplace.
 
"Sellers registering through the desktop can change their preferred language by accessing the ‘language drop-down’ available on every page, at the top-right corner. Once the language is changed, sellers can view all pages and workflows in Hindi,” he added.
 
Amazon for the past few years has taken the local route to reach out to customers across India by offering services in different languages like Hindi, English, Marathi, Tamil, Malayalam, Gujarati, Telugu, Kannada, Punjabi and Bengali, in addition to English.