Amazon sees Tier 2 and 3 customers surge during sale

By

Isabelle Crossley

Published
Sep 26, 2022

During the first 36 hours of its largest festive sale of the year, Amazon India saw its customers from Tier 2 and 3 cities double. These non-metro customers accounted for 75% of the total sale customers for the e-commerce giant’s ‘Great Indian Festival’. 

“75% of the customers came from Tier 2 and Tier 3 cities,” said an Amazon India spokesperson, the Press Trust of India reported. “We saw two times more customers from Tier 2 and 3 cities compared to last year.”
 
The sale, which will run into October ahead of the Diwali festival, saw over 10 lakh unique products sold by small and medium businesses and startups during its first 36 hours. Amazon India’s business-to-business segment Amazon Business saw sales increase by over 100% compared to the sale last year.

Amazon India opened up its sale event one day early for its Prime customers and had previously stated that one of the main objectives of the sale is customer acquisition. Prime member sign-ups increased by 1.9 times compared to last year as shoppers rushed to have early access to the sale. Moreover, 68% of the total Prime signups were from Tier 2 and 3 cities. 
 
“It is encouraging to witness small and medium businesses, startups, artisans, women entrepreneurs offer a wide selection of products to our customers across India,” said Amazon’s vice president and country manager for its Indian Consumer Business Manish Tiwary, ET Bureau reported.