Amazon ranks as most trusted online brand in India
Amazon India is the country’s most trusted online business, a new report by the Mumbai-based consulting firm TRA Research revealed.
Amazon India has come out on top as most trusted brand in online business. The US-owned brand which retails products ranging from fashion to electronics to white goods has managed to win the trust of many Indian online shoppers. After Amazon, second and third place went to Google and Facebook followed by Hike in fourth. E-commerce platforms Flipkart and Snapdeal came in seventh and ninth respectively.
The online payments provider Paytm ranked nineteenth, one place ahead of its internationally operating competition PayPal. TRA Research surveyed 32 brands that operate online in India for its “Brand Trust Report 2019”. The survey included a wide range of businesses including hoteliers and social media messaging services.
"Many Indian Internet start-ups are leaders in their categories, which is no mean feat,” TRA Research’s CEO N. Chandramouli told Indo- Asian News Service. “The brands that focus on creating trust along with profits and growth are the ones that will survive in this business."
Trust is one of the most important factors in online business, especially online retail. Although Amazon India has met with its share of trust-related challenges, the TRA Research report suggests that it has won the trust of many Indian consumers.
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