Amazon partners with Reckitt Benckiser to take Dettol brand to global market
Feb 5, 2020
E-commerce major Amazon has partnered with Reckitt Benckiser India Ltd to take the ‘Dettol’ brand to global markets through its Global Selling Program.
With this partnership, Dettol’s product portfolio will be available in global markets including the U.S. on Amazon’s e-commerce platform.
Dettol aims to expand its presence amongst global customers through this partnership and expects it to boost its business in the future.
Commenting on this partnership Pankaj Duhan chief marketing officer, RB health South Asia in a statement said, “Our loyal customers have helped us retain our leading position as a trusted partner of health, and we want to further expand our presence amongst our global customers. In addition, with growing awareness for better hygiene and health, collaborating with Amazon’s Global Selling Program allows us direct access to the international markets and caters to the customers there.”
Abhijit Kamra director global trade at Amazon India added, “Dettol is a trusted and loved brand in India, and we are thrilled to have them onboard. Through the Global Selling program, we offer them end-to-end solutions to cater to the growing appetite for quality ‘Made in India’ products amongst consumers worldwide. We are confident that our partnership with Dettol will further boost their business.”
Earlier this year, Amazon’s CEO Jeff Bezos has said that the company will invest $1 billion (Rs 7,000 crore) to bring small and medium-sized businesses online in India and expects to export $10 billion worth of India-made goods by 2025.
Amazon had launched its Global Selling Program in India in May 2015 to provide a platform to Indian sellers to grow and scale through e-commerce exports.
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