Amazon launches River Season 2 collection with leading designers
The River Season 2 collection will offer sarees and dresses for women while for men it will have bandhgalas, ethnic jackets, shirts, and kurtas.
Commenting on the launch, Saurabh Srivastava, director and head at Amazon Fashion India, in a statement said: “River Season 1 witnessed a great response from shoppers across India, with demand from both metros and tier-2 and 3 cities and towns for all the designers’ collections. With the launch of River Season 2 on Amazon Fashion, we continue to work closely with the seller DBS lifestyle, to ensure that customers across India can continue to access affordable designer wear. Through River Season 2, we aim to reach out to diverse consumers and help them be closer to the designer’s creative vision.”
Amazon had launched the affordable multi-designer collection, River, last year in collaboration with some of the leading designers in India and plans to launch a new collection every year.
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