Amazon launches ‘Multi-Seller Flex’ programme ahead of Prime Day event

By

Maverick Martins

Published
Jul 23, 2021

Amazon India has launched its ‘Multi-Seller Flex’ (MSF) programme to help sellers from tier 3 and smaller towns earn additional income ahead of its flagship sale event Prime Day.
 

Through this programme, Amazon will partner with entrepreneurs to provide sellers with storage space for their inventory and processing orders, while providing shipping and logistics support to the sellers.
 
Amazon claims that the usage of the nearest MSF will enable sellers to save on transportation costs associated with sending products to the Amazon Fulfilment Centres (FCs) outside their city.

Commenting on the initiative, Srikant Sreeram, director of seller flex at Amazon India, in a statement said: “With a higher number of sellers joining e-commerce from tier 2 and smaller cities, the company is partnering with third-party service providers who can benefit from the revenues they earn for owning and operating Multi-Seller Flex sites. This would enable sellers from tier 2 and smaller to access Amazon Prime benefits to sell to customers across the country.”
 
“This launch will enable Amazon to offer customers a wider Prime selection and faster deliveries for Prime members, enabling entrepreneurship and creation of thousands of indirect jobs in tier 2 and below geographies,” Sreeram added.
 
Amazon said that thousands of sellers from over a hundred tier 2 and small towns have already registered for the MSF programme and will be participating in the upcoming Prime Day on July 26 and 27.