Amazon launches its first ‘Digital Kendra' for MSMEs in Surat
E-commerce major Amazon India has launched its first 'Digital Kendra' in the city of in Surat, Gujarat to help micro, small and medium enterprises (MSMEs) go digital.
Amazon’s Digital Kendras are physical centres that will help sellers digitalise their business and enable them to sell online.
With this initiative, Amazon aims to bring about a digital revolution and plans to take around 10 million small and medium businesses online.
“Gujarat is a manufacturing powerhouse of auto components textile, gems, jewellery, ceramics, and many other sectors and Surat is one of the key MSME hubs in the state. We have set up the first Amazon Digital Kendra at one of the most important clusters in the country,” in a statement said Amit Agarwal global senior vice president and country head Amazon India.
“Today, more than 1 lakh sellers from the state, including artisans, weavers, local offline stores, sell to customers in different parts of the country. We have also seen more than 50,000 neighbourhood stores or kirana stores who have joined our Local Shops on Amazon program,” he added.
Amazon has been rolling out a host of initiatives for its seller base and expects it to grow over the next few months. The company had recently launched its Intellectual Property Accelerator (IP Accelerator) programme in India to provide services to its sellers from IP experts and law firms.
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