Amazon India to host its next ‘Prime Day’ sale on July 26 and 27
Amazon India has announced that it will host its annual Prime Day event in the country on July 26 and 27. The company had earlier stalled the flagship event in May, due to the second wave of the Covid-19 pandemic.
Amazon India is confident that the two-day sale event will see strong sales across categories and help sellers on its platform to bounce back post the Covid-19 disruptions.
Amazon’s Prime Day sale will see around 300 new product launches from brands such as Adidas, FCUK, Max, Woodland, My Glamm, Mamaearth, The Moms Co, Dabur, among many others.
Commenting on the sale event, Amit Agarwal, country head at Amazon India, in a statement said: “We dedicate this Prime Day to lakhs of small businesses and local sellers on Amazon. We are humbled by their resilience, and grateful for the opportunity to support their rebound during these hard times. We are also excited to offer our Prime members a unique opportunity to discover joy with two days of best deals and savings, hundreds of new product launches, blockbuster entertainment, and more, all from the safety and convenience of their homes.”
Last year, Amazon India had reported sales of between $500 million (Rs 3,326 crore) and $600 million over the two-day sale period.
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