Amazon India most attractive employer brand: Randstad survey
E-commerce giant Amazon India has been named as the most attractive employer in the country, according to a recent survey conducted by Randstad.
The Randstad Employer Brand Research (REBR) 2019 declared Amazon as the most attractive employer due to its financial health, utilisation of the latest technologies and a strong reputation.
Microsoft India emerged as the runner-up, followed by Sony India in the third position according to the survey.
The survey also noted that around 67 percent of the Indian workforce prefers to work for companies operating in retail, FMCG and e-commerce sector.
The survey said that Indians prefer working with a large multi-national corporation as compared to start-ups.
"Employer branding has emerged as a crucial positioning tool for both companies seeking talent with must-have skills and candidates seeking organisations that can support their aspirations of realising a meaningful career," in a statement said Paul Dupuis, managing director and CEO Randstad India.
Amazon India has been topping the list of many surveys in India and was recently named the country’s most trusted online business by the Mumbai-based consulting firm TRA Research.
The company’s parent firm had recently invested around Rs 2,800 crore ($403.1 million) into its Indian marketplace to consolidate and expand its India operations.
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