Amazon India launches new storefront for women entrepreneurs

By

Maverick Martins

Published
Mar 9, 2022

Amazon India has launched a new storefront on its platform which will showcase about one lakh products from over 800 women owned small businesses.
 

Apart from women entrepreneurs, the storefront also highlights products from sellers associated with various organisations promoting women entrepreneurship and livelihoods.
 
To empower women entrepreneurs, Amazon has collaborated with fashion designer Namrata Joshipura and Myglamm founder Priyanka Gill to facilitate speed mentoring sessions for women entrepreneurs to help them gain insights on building, and scaling their businesses.

Commenting on the initiative, Sumit Sahay, director of selling partner services at Amazon India in a statement said, “There’s been a notable increase in the number of women owned businesses on Amazon in the last few years. Today, our ‘Saheli’ program that was launched in 2017, is bringing the benefits of e-commerce to over a million women entrepreneurs across the country. We will continue to invest in technology and infrastructure to enable the growth of SMBs across India including women entrepreneurs.”
 
Priyanka Gill, co-founder of Myglamm added, “I am thrilled to be able to engage and witness the success of women entrepreneurs on Amazon and share learnings and experiences from my journey with them. Mentoring sessions, such as these, play an essential role to facilitate transferring of knowledge to future cohorts of women entrepreneurs to enable them to grow and scale their businesses through e-commerce.”
 
Launched in 2017, Amazon Saheli is a program that enables women entrepreneurs to build and scale their businesses with Amazon.