Amazon India launches ‘Mentor Connect’ programme to help start-ups

By

Maverick Martins

Published
Apr 12, 2021

E-commerce giant Amazon India has launched its ‘Mentor Connect’ programme aimed at accelerating the growth of start-ups and emerging brand owners enrolled under its Amazon Launchpad initiative.

VC firms like Fireside Ventures, DSG Consumer Partners, Elevation Capital, Tomorrow Capital have already signed up for the programme.
 
Through its mentor connect programme, Amazon will help start-ups, and emerging brands grow their business through expert knowledge sharing sessions, networking events, and one on one mentorship sessions.

Commenting on the launch of this programme, Pranav Bhasin, director at Amazon India, in a statement said: “With Amazon Mentor Connect programme, the aim is to create a support system to help start-ups unlock their potential by providing them with the right kind of mentoring that can help them scale their business, avoid blind spots, learn from the experience of existing leaders, open new doors and help them unlock infinite possibilities for a digital India.”
 
Amazon Launchpad program was introduced in India in 2016 to connect start-ups to millions of Amazon customers. It currently showcases over 2 lakh products offered by more than 800 emerging brands across 30 different product categories.