Amazon India launches exclusive store to focus on North East

By

Maverick Martins

Published
Jul 15, 2021

Amazon India has turned its focus to North East India with the launch of 'Spotlight North East' storefront on its marketplace.
 

The store will give a platform to sellers from the region to sell their local products to Amazon customers across the country. Through this initiative, Amazon aims to take over 50,000 local artisans, weavers and small businesses from the North East region online by 2025.
 
Commenting on the initiative, Amit Agarwal country head at Amazon India in a statement said, “We are excited to launch a dedicated Spotlight North East storefront on Amazon showcasing region's unique handicrafts, handlooms, and GI products to customers across India. This is part of the Spotlight North East programme announced recently at Amazon Smbhav 2021 and is aimed at enabling MSMEs like artisans, weavers, local shops from the region with technology and e-commerce to reach customers across India and the world.”

“The company is fully committed to support the Indian government's endeavour to turn the North Eastern states into a commercial hub that provides unique 'Made in India' products representing rich, diverse culture,” he added.
 
Amazon is optimistic that its Spotlight North East programme will help boost the local economy, create jobs and accelerate financial inclusion across the eight states of the North East region of the country.